Carnival Corporation asked the public to select its first Super Bowl spot from amongst rough cuts of four commercials produced by new agency BBDO in Atlanta.
The adverts are “Getaway,” which is about a woman fleeing life’s stresses; “Cruise Virgin,” in which people recall their first cruises through lots of innuendo; “Message in a Bottle,” featuring memorable cruising moments; and “Mystery Spot,” which reminds people just how “special” the sea can be.
All of the adverts can be found at carnivalmarketingchallenge.
BBDO worked with cinematographer Wally Pfister, whose résumé include films like Transcendence, the Dark Knight trilogy and Inception (for which he won an Oscar).
[su_quote]The selected spot, which will air on the game Feb. 1, is a major part of the cruise company’s first corporate multi-brand initiative covering its nine global brands, which represent an estimated half of the industry’s business. Its cruise lines include Cunard, Princess Cruises, Holland America Line, Costa Cruises and Seabourn under the banner “World Leading Cruise Lines”[/su_quote]
The winner was “Come Back To the Sea”
The funniest was ” Cruise Virgins” well worth a look.